Aparna Bajpai’s journey began with a simple yet powerful belief — that every woman possesses extraordinary potential, and when given the right platform, she can rise to influence families, communities, industries, and nations. What started as a vision to empower women has now grown into one of the UAE’s most recognized movements for leadership, visibility, social impact, and entrepreneurial growth.

As a celebrated social entrepreneur, investor, luxury real estate investment advisor, global speaker, and philanthropist, Aparna has dedicated her life to helping people unlock their highest potential. Her path has been shaped by resilience, intuition, and an unwavering desire to create meaningful change. From her early career in London to building a life and legacy in the UAE, she discovered that her true calling was to empower others — especially women — to step into their influence with confidence and clarity.

This calling led her to establish BeingShe, a pioneering platform designed to elevate women through leadership development, visibility opportunities, curated experiences, community connection, and purpose-driven collaborations. Over the years, BeingShe has evolved from a women’s initiative into a transformative ecosystem that brings together women, brands, corporates, government bodies, and changemakers under one united mission: to uplift, empower, and create impact at scale.

Under Aparna’s leadership, BeingShe has introduced powerful initiatives such as the BeingShe Excellence Awards, Growth Series, BeingShe Cares, and the prestigious Sustainability Excellence Awards in partnership with Gulf News. Each initiative has been crafted to give voice, recognition, and opportunity to those shaping a more progressive, responsible, and inclusive future.

Aparna’s journey is not defined by titles but by transformation. Her foray into investment and luxury real estate marked a new chapter, leading to the co-founding of Aurex Privy Real Estate, where she serves as Strategic Growth Partner. Here, she blends business insight with human connection, helping investors and global clients make informed, high-value decisions in the UAE’s thriving real-estate market. This expansion reflects her evolution into a multi-industry leader — one who builds bridges between empowerment, business, sustainability, and wealth creation.

Her impact has been widely recognized across international media platforms including Gulf News, Khaleej Times, Lovin Dubai, Star Plus, Sony TV, Filmfare, Mid-Day, and many more. She has been honoured multiple times as one of the Most Influential Entrepreneurs, a testament to her authenticity, courage, and commitment to elevating the world around her.

At her core, Aparna believes in thinking differently, leading with purpose, and creating pathways for others to rise. She sees influence not as a privilege, but a responsibility — a responsibility to empower, to innovate, and to leave a legacy that inspires others to dream bigger and achieve more.

Today, through her diverse ventures and initiatives, Aparna continues to shape ecosystems where women, businesses, and communities can grow together and thrive. Her story is not just about success; it is about service, vision, and the unshakeable belief that when one woman rises, many rise with her.

This is the heart of BeingShe.

And this is the story of the woman who built it.